Wix Benchmarks

Individuals, small businesses, and creators that want an all in one site builder with low technical overhead.

A small business or personal website.

• Wix's infrastructure improvements since 2021 show up directly in field data. CWV pass rates have climbed from the basement to competitive with Squarespace and beyond.
• Maps integration appears on Wix sites at a higher rate than any other platform -- consistent with the local business audience that dominates the Wix corpus.
• Structured data adoption is surprisingly high for a builder platform. Wix's SEO Wiz prompts users in the right direction, and it shows.

• Unused Wix Apps that were installed once and never removed, loading scripts globally on every page.
• Hero images not compressed before upload. Wix optimizes delivery, but a 4MB source image still takes longer to process than a 400KB one.
• Pricing pages with feature lists but no clear value hierarchy. Visitors know what Wix can do; they can't always tell what they should pay for.

• Wix passes Core Web Vitals at about 79% in our field data -- higher than WordPress (48%) and Squarespace (70%). The platform's infrastructure improvements show up directly in the numbers.
• Maps and booking tool adoption on Wix sites is higher than on any other platform in our corpus. The local business and service audience shows up clearly in the tool stack.