Weebly Benchmarks

Individuals and small businesses that want a simple hosted website with minimal setup and maintenance.

A small business brochure website.

• Weebly sites, especially since the Square acquisition, skew toward small merchant sites. Checkout and payment integration is smooth and well-integrated.
• Sites tend to be lean and fast-loading relative to more feature-heavy builders -- Weebly doesn't add much overhead by default.
• The Square ecosystem creates strong in-person and online commerce integration that no other builder matches for small retail.

• Limited schema support out of the box. Weebly doesn't prompt for business identity information in a way that generates useful markup.
• SEO settings left at defaults. Weebly makes it easy to not think about SEO -- and many users don't.
• Content shallower than on platforms with stronger CMS features. Weebly sites often have fewer than five pages.

• Weebly sites in our corpus have among the lowest page counts of any platform we benchmark. The median Weebly site has fewer than five indexed pages -- these are presence sites, not content engines.
• Weebly's in-platform commerce tools appear in our corpus at a higher rate than standalone payment plugins. The Square integration is visible in the tool stack.