Squarespace Benchmarks

Creators, small businesses, and service brands that want polished sites without managing hosting or software updates.

A portfolio or small business website.

• Despite the luxury brand positioning, most Squarespace sites in our corpus are service businesses: photographers, consultants, coaches, and therapists. The aesthetic does the selling.
• Built-in blogging creates natural content depth on Squarespace sites -- more so than on comparable builder platforms. The editorial workflow is low-friction enough that people actually use it.
• Squarespace's integrated toolset (forms, scheduling, newsletter) means these sites have fewer third-party dependencies than the Wix or WordPress equivalents.

• LCP is architecturally slow on Squarespace -- it's a platform constraint, not user error. We don't recommend spending time here; we recommend understanding the tradeoff.
• Code injections (added via Settings > Advanced) that weren't removed after a campaign ended. Old tracking pixels and popup scripts running years later.
• Thin service pages that describe what someone does without giving Google enough to work with. One paragraph per service is not enough.

• Squarespace has the lowest mobile Lighthouse scores of any major platform we benchmark, yet some of the highest visual design quality. The lab-vs-field divergence here is one of the largest we see.
• Service businesses dominate our Squarespace corpus: photographers, consultants, coaches, and therapists account for a higher share of Squarespace sites than on any other platform we benchmark.