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Sitecore Benchmarks

Sitecore is an enterprise CMS and digital experience platform for personalized web experiences. This page shows how Sitecore sites perform and what they run, from a sample of 1,304 US websites.

About Sitecore

Built for

Large enterprises with complex marketing, content, and integration needs.

Most common use

A corporate marketing site with personalization.

Strengths
  • Enterprise content governance
  • Personalization and marketing features
  • Strong integration capabilities
Watch-outs
  • Licensing and implementation are costly
  • Requires experienced .NET teams
  • Upgrades and operations need planning

What we see on Sitecore sites

What Sitecore does well
  • Sitecore powers large enterprise marketing sites with complex personalization and governance. Editorial discipline is high -- publishing workflows create consistent content.
  • When Sitecore sites perform well, it required deliberate investment. The platform doesn't optimize by default; it optimizes when a team makes it.
  • Brand governance on Sitecore sites is enterprise-grade. Design systems, content standards, and publishing rules show up in measurable consistency.
Common issues
  • Personalization creating indexability challenges -- content that changes based on visitor context is content Google can't consistently read.
  • Large JavaScript bundles from Sitecore's JSS (JavaScript Services) layer. The headless architecture adds framework weight.
  • Third-party tag management adding significant script overhead. Sitecore sites have high third-party script counts, second only to AEM.
Things we've noticed
  • Sitecore sites have the highest rate of cookie consent implementation of any platform we benchmark. Enterprise organizations take compliance seriously, and the consent tooling shows up on nearly every Sitecore site in our corpus.
  • Sitecore sites show the highest rate of personalization-related JavaScript in our corpus. The targeting scripts that drive personalization create measurable page weight -- visible in script counts and load time distributions.

Businesses that use Sitecore

The industries most commonly running Sitecore sites.

#1Healthcare#2B2B services#3Retail#4Automotive#5Nonprofits

Sitecore performance overview

57%
CWV pass rate
1,061 field-data sites
2.1s
Median LCP
100ms
Median INP
0.00
Median CLS

Sitecore tool adoption

Tag manager90%
Analytics89%
CDN81%
Cookie compliance63%
Email capture37%
Marketing automation30%
CRM11%
A/B testing10%
Maps10%
Live chat8%
SEO plugins7%
Reviews3%
Payments3%
Reservations1%
Booking0%

Sitecore structured data and SEO markup

Open Graph82%
Canonical tag81%
JSON-LD49%
Twitter Card35%
Organization schema32%
WebSite schema24%
Microdata6%
Product schema3%
Breadcrumb schema3%
LocalBusiness schema1%
Article schema1%
FAQPage schema0%

Most-used tools on Sitecore sites

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Linkedin Insight Tag
SEO
  • 1BrightEdge
  • 2Ahrefs
  • 3Yoast SEO
Live chat
  • 1Zendesk
  • 2LivePerson
  • 3Qualified
Reviews
  • 1Bazaarvoice Reviews
  • 2Trustpilot
  • 3Yotpo Reviews
Booking
  • 1Trumba
  • 2Calendly
CDN
  • 1Cloudflare
  • 2cdnjs
  • 3Akamai
Marketing automation
  • 1Salesforce Marketing Cloud Account Engagement
  • 2HubSpot
  • 3Marketo
Cookie compliance
  • 1OneTrust
  • 2TrustArc
  • 3Cookiebot

Top countries for Sitecore sites

uscaaues

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Percentages show the share of Sitecore sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.