Sanity Benchmarks
Sanity is a headless CMS for structured content delivered by APIs. This page shows how Sanity sites perform and what they run, from a sample of 1,480 US websites.
About Sanity
Developer led teams managing content across websites, apps, and multiple digital channels.
Headless marketing website.
- Flexible structured content models
- API first delivery
- Real time collaborative editing
- Frontend must be built separately
- Implementation usually needs developers
- Content modeling requires upfront planning
What we see on Sanity sites
- Sanity-backed sites are API-first -- what Stackra scans is the frontend framework (Next.js, Remix, Astro), not Sanity itself. Performance depends entirely on the frontend choice.
- Schema diversity is higher on Sanity-backed sites than any other CMS. Because schema is explicitly coded rather than auto-generated by a plugin, it's more varied and more intentional.
- Content consistency across types is a Sanity strength. Well-modeled content produces well-structured metadata -- the discipline of the CMS shows in the output.
- Image optimization is entirely frontend-dependent. Sanity stores the source; the pipeline is the developer's problem.
- Schema adoption is better in theory than practice. Headless architecture means no plugin auto-generates it -- someone has to build it.
- Runtime performance depends entirely on the frontend framework choice and how it was deployed. Sanity sites have the widest performance variance in our corpus.
- Sanity-backed sites show the highest schema diversity of any CMS in our corpus. Schema built by hand rather than generated by a plugin is more varied, more intentional, and more likely to be entity-appropriate.
- Sanity sites show the widest performance variance in our corpus. Two Sanity sites can differ by 60+ Lighthouse points -- a direct reflection of the frontend-choice architecture where the CMS and the renderer are separate decisions.
Businesses that use Sanity
The industries most commonly running Sanity sites.
Sanity performance overview
Sanity tool adoption
Sanity structured data and SEO markup
Most-used tools on Sanity sites
- 1Google Analytics
- 2Facebook Pixel
- 3Microsoft Clarity
- 1Yoast SEO
- 2Ahrefs
- 3BrightEdge
- 1Zendesk
- 2WhatsApp Business Chat
- 3HubSpot Chat
- 1Yotpo Reviews
- 2Trustpilot
- 3Bazaarvoice Reviews
- 1Calendly
- 2Accesso
- 3FareHarbor
- 1Cloudflare
- 2Netlify
- 3Amazon S3
- 1HubSpot
- 2MailChimp
- 3Klaviyo
- 1OneTrust
- 2Cookiebot
- 3CookieYes
Top countries for Sanity sites
See how your site compares
Run a free scan and see how your site stacks up against these benchmarks.
Percentages show the share of Sanity sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.