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Sanity Benchmarks

Sanity is a headless CMS for structured content delivered by APIs. This page shows how Sanity sites perform and what they run, from a sample of 1,480 US websites.

About Sanity

Built for

Developer led teams managing content across websites, apps, and multiple digital channels.

Most common use

Headless marketing website.

Strengths
  • Flexible structured content models
  • API first delivery
  • Real time collaborative editing
Watch-outs
  • Frontend must be built separately
  • Implementation usually needs developers
  • Content modeling requires upfront planning

What we see on Sanity sites

What Sanity does well
  • Sanity-backed sites are API-first -- what Stackra scans is the frontend framework (Next.js, Remix, Astro), not Sanity itself. Performance depends entirely on the frontend choice.
  • Schema diversity is higher on Sanity-backed sites than any other CMS. Because schema is explicitly coded rather than auto-generated by a plugin, it's more varied and more intentional.
  • Content consistency across types is a Sanity strength. Well-modeled content produces well-structured metadata -- the discipline of the CMS shows in the output.
Common issues
  • Image optimization is entirely frontend-dependent. Sanity stores the source; the pipeline is the developer's problem.
  • Schema adoption is better in theory than practice. Headless architecture means no plugin auto-generates it -- someone has to build it.
  • Runtime performance depends entirely on the frontend framework choice and how it was deployed. Sanity sites have the widest performance variance in our corpus.
Things we've noticed
  • Sanity-backed sites show the highest schema diversity of any CMS in our corpus. Schema built by hand rather than generated by a plugin is more varied, more intentional, and more likely to be entity-appropriate.
  • Sanity sites show the widest performance variance in our corpus. Two Sanity sites can differ by 60+ Lighthouse points -- a direct reflection of the frontend-choice architecture where the CMS and the renderer are separate decisions.

Businesses that use Sanity

The industries most commonly running Sanity sites.

#1Retail#2B2B services#3Restaurants#4Healthcare#5Entertainment

Sanity performance overview

69%
CWV pass rate
698 field-data sites
1.8s
Median LCP
100ms
Median INP
0.00
Median CLS

Sanity tool adoption

Analytics86%
Email capture69%
CDN65%
Tag manager54%
Marketing automation28%
Cookie compliance17%
Live chat12%
CRM8%
Maps8%
Payments6%
A/B testing4%
Reviews3%
Booking2%
SEO plugins1%
Reservations0%

Sanity structured data and SEO markup

Open Graph86%
Twitter Card72%
Canonical tag60%
JSON-LD48%
Organization schema28%
WebSite schema20%
LocalBusiness schema6%
FAQPage schema5%
Breadcrumb schema4%
Microdata3%
Product schema2%
Article schema1%

Most-used tools on Sanity sites

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Microsoft Clarity
SEO
  • 1Yoast SEO
  • 2Ahrefs
  • 3BrightEdge
Live chat
  • 1Zendesk
  • 2WhatsApp Business Chat
  • 3HubSpot Chat
Reviews
  • 1Yotpo Reviews
  • 2Trustpilot
  • 3Bazaarvoice Reviews
Booking
  • 1Calendly
  • 2Accesso
  • 3FareHarbor
CDN
  • 1Cloudflare
  • 2Netlify
  • 3Amazon S3
Marketing automation
  • 1HubSpot
  • 2MailChimp
  • 3Klaviyo
Cookie compliance
  • 1OneTrust
  • 2Cookiebot
  • 3CookieYes

Top countries for Sanity sites

ukcocaus

See how your site compares

Run a free scan and see how your site stacks up against these benchmarks.

Percentages show the share of Sanity sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.