Magento Benchmarks

Mid market and enterprise merchants that need extensive ecommerce customization, integrations, and multi store capabilities.

A large online retail store.

• Magento sites show complex catalog structures that, when properly indexed, create substantial long-tail organic reach. The SKU depth is real.
• B2B commerce patterns (quote requests, tiered pricing, account portals) appear on Magento more than any other platform. Adobe's enterprise positioning is showing up in who actually uses it.
• When Magento sites are fast, the developer made it fast. Nothing about the default Magento stack is optimized for speed out of the box.

• LCP is consistently poor across Magento sites. Complex page assembly from many independent modules is the structural reason.
• Faceted navigation generating thousands of nearly-identical URLs. Without proper canonical or noindex handling, this is a duplicate content disaster.
• Third-party extension conflicts that create inconsistent user experiences. The extension ecosystem is powerful and fragile.

• A meaningful share of Magento sites in our corpus are running Magento 1, which reached end-of-life in 2020. Performance on those sites is measurably worse than on Magento 2 installations.
• Magento sites show the highest average product catalog depth in our corpus -- more URLs, more variants, more category levels than any other ecommerce platform we benchmark.