GoDaddy Website Builder Benchmarks

Small businesses and solo operators that want a simple website bundled with domain and hosting services.

A basic local business website.

• GoDaddy Builder sites perform better than their reputation suggests for basic small business use. Contact information completeness is high -- these sites exist to drive calls and walk-ins.
• Local business schema adoption is above average for a builder platform. GoDaddy has added structured data tooling that smaller builders haven't.
• The in-ecosystem tool adoption (GoDaddy email marketing, GoDaddy Payments) is higher on GoDaddy Builder than comparable cross-platform adoption on other builders.

• Very thin content pages -- often just a homepage and a contact page. The site exists; a web presence does not.
• Generic meta descriptions auto-generated by GoDaddy that say nothing specific about the business. Every plumber's site describes itself the same way.
• Ecommerce features that technically work but don't meet modern buyer expectations for search, filtering, or product detail depth.

• GoDaddy Builder sites show the highest in-ecosystem tool consolidation of any platform in our corpus. Email marketing, analytics, and payments are more often GoDaddy products on these sites than cross-platform tools.
• The most common site structure we see on GoDaddy Builder: homepage, about, services, contact. Four pages. These sites exist to be findable and to drive calls, not to host content.