Ghost Benchmarks

Publishers, creators, and media teams focused on content and subscriptions.

A blog or online publication.

• Ghost sites show the highest content-to-code ratio of any CMS in our corpus. Publishing frequency is high, categorization is consistent, and content is well-tagged. These sites know what they're about.
• Newsletter integration creates unique engagement architecture -- Ghost sites are often distribution-first, with the website as the archive of record rather than the acquisition channel.
• Ghost has the best INP scores of any CMS platform we benchmark. Minimal JavaScript footprint means fast interaction response time.

• Missing LocalBusiness or Organization schema. Ghost is content-first; it doesn't prompt for business identity information.
• Limited CTA and conversion elements relative to the audience size these content-rich sites attract. Strong organic traffic, weak revenue architecture.
• Membership gating that creates indexability challenges when overdone. Gated content can't be indexed.

• Ghost sites show the highest word count per page of any CMS in our corpus. The content-first architecture produces actual content density -- not keyword stuffing, but real editorial depth.
• Ghost has the best INP scores of any CMS platform we benchmark. Minimal JavaScript footprint means fast interaction response -- this is one of the clearest platform-architecture-to-performance relationships in our data.