Framer Benchmarks

Designers, startups, and small teams building polished marketing sites without a traditional CMS stack.

Marketing website or product landing page.

• Framer sites skew heavily toward technology companies, SaaS products, and design agencies. The corpus is newer and more technically intentional than most platforms.
• AI-assisted design is visibly changing the Framer corpus. We're seeing more sites built by non-designers with high visual quality -- and sometimes thin content depth.
• Product screenshots and feature callouts are executed better on Framer sites than on any other platform. The designer-native workflow shows.

• Heavy entrance animations on above-fold content that fire on load. The animation is the design; the LCP impact is the tradeoff.
• CMS-connected pages with thin AI-generated content. The page exists; the content doesn't differentiate.
• Analytics and heatmap tools that weren't loaded asynchronously -- added quickly, not thoughtfully.

• Framer is the fastest-growing platform in our corpus by new site count. The AI builder wave is driving significant adoption, and the corpus is visibly younger than any other platform we benchmark.
• Framer sites in our corpus show a measurable correlation between site age and content quality. Sites under six months old tend toward AI-thin content; sites over a year old show more developed editorial depth.