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Drupal Benchmarks

Drupal is an open source CMS for complex, structured, and content heavy websites. This page shows how Drupal sites perform and what they run, from a sample of 12,284 US websites.

About Drupal

Built for

Organizations, universities, governments, and enterprises that need strong content modeling, workflows, and governance.

Most common use

A large institutional or government website.

Strengths
  • Strong content modeling and taxonomy
  • Robust user permissions and workflows
  • Good for complex multilingual sites
Watch-outs
  • Steeper learning curve than simpler CMSs
  • Implementation often needs experienced developers
  • Upgrades and maintenance require planning

What we see on Drupal sites

What Drupal does well
  • Drupal sites show the highest average content quality and depth in our corpus. Financial institutions, universities, and federal agencies dominate. The bar for publishing is high.
  • When structured data is implemented on Drupal, it's thorough -- custom schema types, entity-level markup, the works. When it's absent, it's completely absent. There's almost no middle ground.
  • Drupal's access control and content workflow features create measurable publishing discipline. These sites have authors, editors, and reviewers -- and it shows in content consistency.
Common issues
  • CWV pass rates are low relative to the technical sophistication of the organizations running them. Enterprise Drupal is often fast on the server side and slow on the browser side.
  • Heavy contributed module weight that was added for one feature and never evaluated for its performance impact on every other page.
  • Structured data treated as an all-or-nothing project. Teams either build a comprehensive schema system or skip it entirely.
Things we've noticed
  • Drupal sites show the highest rate of accessibility-relevant markup in our corpus -- ARIA labels, skip navigation, landmark regions. The enterprise and government audience demands it, and the data reflects it.
  • Drupal is the only major CMS where we regularly see custom schema types beyond Organization and WebSite. Enterprise teams build entity-specific markup: Event, Course, GovernmentService.

Businesses that use Drupal

The industries most commonly running Drupal sites.

#1Nonprofits#2Government#3Healthcare#4B2B services#5Education

Drupal performance overview

80%
CWV pass rate
6,204 field-data sites
1.5s
Median LCP
75ms
Median INP
0.00
Median CLS

Drupal tool adoption

Analytics88%
CDN78%
Email capture57%
Tag manager47%
Marketing automation19%
Cookie compliance16%
Maps9%
CRM7%
Live chat6%
Payments4%
A/B testing3%
SEO plugins2%
Reviews1%
Booking1%
Reservations0%

Drupal structured data and SEO markup

Canonical tag92%
Open Graph45%
JSON-LD24%
Twitter Card24%
Organization schema15%
WebSite schema12%
Microdata7%
LocalBusiness schema6%
Article schema3%
Breadcrumb schema3%
Product schema2%
FAQPage schema1%

Most-used tools on Drupal sites

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Cloudflare Browser Insights
SEO
  • 1Yoast SEO
  • 2Ahrefs
  • 3BrightEdge
Live chat
  • 1Zendesk
  • 2HubSpot Chat
  • 3WhatsApp Business Chat
Reviews
  • 1Trustpilot
  • 2Trustindex
  • 3Bazaarvoice Reviews
Booking
  • 1Calendly
  • 2FareHarbor
  • 3Trumba
CDN
  • 1Cloudflare
  • 2Fastly
  • 3jsDelivr
Marketing automation
  • 1MailChimp
  • 2HubSpot
  • 3Salesforce Marketing Cloud Account Engagement
Cookie compliance
  • 1OneTrust
  • 2Klaro
  • 3Cookiebot

Top countries for Drupal sites

uscaukfr

See how your site compares

Run a free scan and see how your site stacks up against these benchmarks.

Percentages show the share of Drupal sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.