Drupal Benchmarks
Drupal is an open source CMS for complex, structured, and content heavy websites. This page shows how Drupal sites perform and what they run, from a sample of 12,284 US websites.
About Drupal
Organizations, universities, governments, and enterprises that need strong content modeling, workflows, and governance.
A large institutional or government website.
- Strong content modeling and taxonomy
- Robust user permissions and workflows
- Good for complex multilingual sites
- Steeper learning curve than simpler CMSs
- Implementation often needs experienced developers
- Upgrades and maintenance require planning
What we see on Drupal sites
- Drupal sites show the highest average content quality and depth in our corpus. Financial institutions, universities, and federal agencies dominate. The bar for publishing is high.
- When structured data is implemented on Drupal, it's thorough -- custom schema types, entity-level markup, the works. When it's absent, it's completely absent. There's almost no middle ground.
- Drupal's access control and content workflow features create measurable publishing discipline. These sites have authors, editors, and reviewers -- and it shows in content consistency.
- CWV pass rates are low relative to the technical sophistication of the organizations running them. Enterprise Drupal is often fast on the server side and slow on the browser side.
- Heavy contributed module weight that was added for one feature and never evaluated for its performance impact on every other page.
- Structured data treated as an all-or-nothing project. Teams either build a comprehensive schema system or skip it entirely.
- Drupal sites show the highest rate of accessibility-relevant markup in our corpus -- ARIA labels, skip navigation, landmark regions. The enterprise and government audience demands it, and the data reflects it.
- Drupal is the only major CMS where we regularly see custom schema types beyond Organization and WebSite. Enterprise teams build entity-specific markup: Event, Course, GovernmentService.
Businesses that use Drupal
The industries most commonly running Drupal sites.
Drupal performance overview
Drupal tool adoption
Drupal structured data and SEO markup
Most-used tools on Drupal sites
- 1Google Analytics
- 2Facebook Pixel
- 3Cloudflare Browser Insights
- 1Yoast SEO
- 2Ahrefs
- 3BrightEdge
- 1Zendesk
- 2HubSpot Chat
- 3WhatsApp Business Chat
- 1Trustpilot
- 2Trustindex
- 3Bazaarvoice Reviews
- 1Calendly
- 2FareHarbor
- 3Trumba
- 1Cloudflare
- 2Fastly
- 3jsDelivr
- 1MailChimp
- 2HubSpot
- 3Salesforce Marketing Cloud Account Engagement
- 1OneTrust
- 2Klaro
- 3Cookiebot
Top countries for Drupal sites
See how your site compares
Run a free scan and see how your site stacks up against these benchmarks.
Percentages show the share of Drupal sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.