Craft CMS Benchmarks
Craft CMS is a flexible content management system aimed at custom built websites. This page shows how Craft CMS sites perform and what they run, from a sample of 2,695 US websites.
About Craft CMS
Developers, agencies, and organizations building bespoke content driven sites for small to mid sized projects.
Custom marketing or editorial website.
- Flexible content modeling
- Clean authoring experience
- Developer friendly architecture
- Usually needs developer setup
- Plugin ecosystem is smaller than WordPress
- Ecommerce typically needs extra products
What we see on Craft CMS sites
- Craft sites are built by developers who chose Craft specifically, and it shows. URL structure, canonical implementation, and schema markup are more deliberate than on any plugin-driven platform.
- Content modeling is a genuine Craft strength -- the sections and fields system creates content that's structured intentionally, not retrofitted.
- We rarely see the plugin-conflict chaos that appears on WordPress. The tighter ecosystem has fewer collisions.
- High developer cost means content updates are often delayed. Technically excellent sites with content that hasn't changed since launch.
- Ecommerce requires Craft Commerce as an add-on -- the added complexity creates additional failure surfaces.
- Image optimization is manual unless explicitly implemented. Craft doesn't compress or optimize images by default.
- Craft CMS sites have among the highest average Stackra GRS scores in our database. Intentional builds score well across every pillar -- performance, SEO, and conversion signals all trend higher than platform averages.
- Craft CMS sites show the lowest rate of plugin-related errors and inconsistencies in our corpus. The tighter ecosystem produces cleaner, more predictable output than the WordPress plugin market.
Businesses that use Craft CMS
The industries most commonly running Craft CMS sites.
Craft CMS performance overview
Craft CMS tool adoption
Craft CMS structured data and SEO markup
Most-used tools on Craft CMS sites
- 1Google Analytics
- 2Facebook Pixel
- 3Cloudflare Browser Insights
- 1SEOmatic
- 2Ahrefs
- 3BrightEdge
- 1Zendesk
- 2HubSpot Chat
- 3LiveChat
- 1Trustpilot
- 2ReviewSolicitors
- 3Trustindex
- 1FareHarbor
- 2Calendly
- 3Cloudbeds
- 1Cloudflare
- 2cdnjs
- 3jsDelivr
- 1MailChimp
- 2HubSpot
- 3Salesforce Marketing Cloud Account Engagement
- 1CookieYes
- 2Cookiebot
- 3OneTrust
Top countries for Craft CMS sites
See how your site compares
Run a free scan and see how your site stacks up against these benchmarks.
Percentages show the share of Craft CMS sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.